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Digital marketing for real estate
Sanctuary offers premium land lots for sale within Islas del Mar, a luxury development owned by the Iberdrola family under its real estate division. These custom home lots allow buyers to build tailored residences in a mixed-use environment featuring a golf club, a lagoon, and pristine beaches along the Sea of Cortez.
In 2023, we began developing the digital promotion strategy for the project. We implemented social media communication, designed the website, and executed targeted campaigns across Google Ads and Facebook Ads. This approach delivered excellent results in generating demand from the target audience, which consisted primarily of buyers from Arizona and California who demonstrated a clear interest and high intent to acquire property in this exclusive location. All communication for this project was developed entirely in English.
